User:Harry Senf

This course I wanted to create in a different way than I normally do. The major that I follow is advertising. That empazises and focusess on concepts. So that what I normally do, that's why I applyed for advertising. But I've come to the conclusion that you can limit yourself in your thinkingproces, when you can't just randomlly create something. Next to that, when I look at my work, I mis a curtain form of art direction. I can't easily make something visually appealing. What I realised, is that when I try a different making proces, it can be visually appealing.

SOOOO! What was my plan for this quarter... I'm gonna make stuff. Period. Without too much of a thought behind it. In the hope that something can come out of that. Mabye an interesting concept, of an appealing visual.

I stared thinking about stamps, and the fact that my bycicle weels are in a way stamps. I made some examples of using my wheel as a stamp and got tired of it very quickly. I didn't thought is was nice. What is did found interesting was de combination between the ink and the paper, which told different story's.

Using the wheel as an icon I tried to mimmick that idea. A made a stamp of the icon of the wheel and printed that on top of somthing totally different. Facebook profile pictures. When I was done I thought it could be a flipbook. But when I tried to make that, you couldn't really see it.

BUT!

I thought that this idea of an animation could be very nice. And without thinking to long about it I went to the thiftshop, bought some books and cut them in a uniform size.

On which I started screenprinting.

Screenpainting was something that I had never done before, so I started with no movement. And while doing that, I tried to think about a way how I could animate the prints.

The way I choose to work, was to use a sheet on which I could draw. On there I layed down the posters, marked te position, printed and went on to the next.

I thought about what I wanted to do with this project. Can it be more than just an animation. Every time I saw a poster that I had printed, I realised that it could work individually. As a visual something, didn't know what.

I thought about what was talked about at studium generale. The difference between autonomous and hetronomous art, and modern vs. post-modern. The diffenition that they used talked about modernistic art being only form and no meaning, and post-modern being more about meaning and the word outside the art world. Through this I realised that my work was a combination of these two thinks. On one hand we have form, without meaning. Printed on a story, a context. And that I used the neo-dadaistic principle of coincidence to combine them, creating new meaning.

With this in mind I dicited that the animation would be a promotion of an art project: '964 Frames'. This project would consist of 964 original pieces that anyone could own. Making it a democratised art work.