Lukas Engelhardt

How it all started

In the second lesson of the quarter, everybody from team REX shared their initial ideas and points of interest, after which we were asked to form teams. That was a long and uncomfortable situation, mostly when it came to telling someone that they were the one that "didn’t fit” the group. Somehow Carmen, Arthur, Daniel and I ended up in a group together. I took notes in that first sessions, these were our main points of interest at that point:

Daniel

• Ways to attract the alumni to generate content
• low cost, concepts to achieve that
• create a system/software to log all the data that also influences the design, publishing of the publication
• Software based! Focus on the backend.
• Analogue: matrix printing to give away?

Arthur

• explore the craft of making a magazine, translate print into digital, make the content social based!
• Make it open source, decentralised, customized
• Include people that are not finished yet?

Carmen

• Not one magazine
• Create a publishing house of the school
• Focus on topics of interest, rather than just portfolio. Literature, philosophy, sources of inspiration
• Randomness in the editorial part. Share knowledge, don’t restrict yourself
• A central place to organise content/research
• A place for people to share also their own reflection etc.

Lukas

• Multimedia - what can that mean, maybe also analogue
• How to generate content? Who makes content? Can we use original work instead of writing about alumni’s works?
• how can you go away from the magazine as just being a static magazine but make it “interactive”, multimedia, add another layer of experience? Something with folding maybe? Glueing? What is the easiest way to distribute it - as a cube that you have to assemble?
• articles: styles of writing, reports, insights: who writes the articles, how?
• interactive print - something that can be read/done together, or pieced together maybe?
• A magazine can be something that people don’t just read, but that they also act upon
• who was it targeted at? how to reach those people?
• alternative models of distribution: do it yourself? Together with other art schools, institutions maybe?
• democratisation of production: everybody has a printer, see beyond social
• magazines are often cheap, throwaway objects. Then there is high class magazines that you collect but that’s not so interesting for us, money and all. Can we make something cheap, with a throwaway character where it’s somehow good to throw it away? Something with recycling, or can it have another purpose after * It’s read? Like you can plant a seed with it or something like that