User:Roseje

Chosen artefact

The artefact I chose is this handfan originated from around the 18TH century, by anonymous.

What is my craft?

Statement: What is my craft?

The artefact I chose from the Boijmans archive was a handfan originated from around the 18TH century, by anonymous.

At first I chose the handfan as my artefact because of its colors, intuitively. Taste in color is something subjective and personal, which I find very interesting so I translated this into my copy: the color palette.

The first Idea I had on making a transformation was to create a detailed hand-fan, through which a user could communicate. I wanted to apply the alphabet on it, but digitalizing this would be way too ambitious for the three week timeframe in which we had to realize our designs. Also, after some research I quickly found that this had already been done, centuries before me(1). From the sixteenth century onwards the fan was used in fashionable society as a means of communication. It is a disciplined communication device that has been used in the past and can be seen as the predecessor of a texting device.

The thing that interested me the most after some research, is that there appeared to be another way to communicate through this object: ‘The Fan Etiquette’ . This is the ‘language’ in which you can converse with simple movements of the fan. The messages communicated through the fan etiquette were messages of love. Inspired by my background as a dancer, movement is a theme that regularly appears in my visual work.

I think ‘The fan Etiquette’ was a quite mysterious and romantic way of communicating. I searched for a contemporary object that could bring these etiquette rules back to live. One thing women nowadays often carry to events, is the fanny pack. The fanny pack has a rich history but is mostly known as a very functional wearable, a small bag you can wear close to your body. This makes it easy to use as a contemporary etiquette tool.

My final design proposal for the transformation assignment is a short movie: The fanny pack Etiquette. I used film as a medium because I got inspired by the fragments of my artefact, the handfan. Also I think the etiquette can easily be explained through film, and this film can easily be shared. By digitalizing a historical set of rules, the fan etiquette, and linking them to a contemporary object I hope to bring people together, and create new love stories. Some of the rules may do the opposite: help women to set there boundaries towards men. If people will not pick it up and apply the rules, I hope to make them laugh by my short movie. I want humor to be a part of my visual signature when continuing my graphic design studies at this academy. I found that empathy and humor are core to good design for me.

Next to learning how to appropriate in a positive way, and flipping something existing into my own, during digital craft I have learned to work very individually as there were not much contact hours in school. Another insight I want to elaborate on during my studies is that I really enjoyed combining film - and typography techniques.

(1) The Ladies Telegraph folding fan, 1798, is regarded as a conversation fan

My Copy

My transformation

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Find my transformation design proposal here (SOUND ON): The Fanny Pack Etiquette - a short movie

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central questions Can traditional fan etiquette be added to a contemporary object? Which contemporary object should this be?

Why worth pushing? Bringing people together, setting boundaries where needed. Creating love stories.