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Revision as of 22:53, 31 August 2015
Contents
Unravel the Meme – the undervalued power of internet farts
keywords: imitation, transformation, replication, participation, sharing, user-generated, dissemination, appropriation, remix, pop culture, subculture ...
Context
A meme is "an idea, behavior, or style that spreads from person to person within a culture”. The term was introduced by Richard Dawkins in his book The Selfish Gene. He defined memes as small cultural units of transmission (similar to genes), which are spread from person to person by copying or imitation. His examples include melodies, catchphrases, fashion, but also abstract beliefs. Many memes are competing for attention, however only some spread succesfully while others die out. Online the internet meme has become a widespread phenomenon. It can take the form of an image, video, picture, website or hashtag. It may be just a word or phrase, including intentional misspelling. These spread from person to person via social networks, blogs, email, or news sources. They can evolve and spread extremely rapidly, sometimes reaching world-wide popularity within a few days. More often than not, we associate memes with mindless fun and entertainment. However they can also potentially be a powerful digital artefact influencing public opinion or consumer behaviour world-wide.
For this first project you will take look at particular given memes and analyse them. Formulate many questions in order to dissect, interpret, assess, the meme. For instance: What characterizes your meme? How is it used? How widespread is it? Where did it originate from? What are keywords that you would attach to it? What is it’s effect? What are it’s components? What does it link to? What do you think of this meme? What story might you want to tell about this meme? And how would you visualize this story? Ultimately your findings will be displayed as a mini-exhibition during the Wereld van Witte de With.
Deliverables
- a comparative visual research on your given meme, its wider theme and significance (per duo)
- a new visual work (graphic, film, object...) which encapsulates your given meme within a chosen theme (per duo)
- a visual display including key findings and new work under chosen theme (per group)
- a visually coherent mini-exhibition presentation for the Wereld van Wittle de Width festival (per class)
- documentation of project process and research on personal wiki page (per student)
- documentation of projects and event as wiki post titles "Unravel the Meme" under "Projects and Courses"(volunteer)
Planning
| Date | Time & Location | Content |
|---|---|---|
| Sept 1st | 13-16h @ Interaction Station | intro - meme research |
| Sept 3rd | - | group brainstorm / mini-exhibition proposal |
| Sept 8th | 13-16h "on location" | discussion, mentoring, exhibition planning |
| Sept 10th | 10-17h "on location" | exhibition set-up |
| Sept 10th | 18:00-21:00 "on location" | lecture by Roel Abbing - presentations - BYO BORRRRRRRRREL |
| Sept 11-13 | Wereld van Witte de Width Festival |
Objects for the Lonely
keywords: connection, disconnection, dependence, behaviour, belonging, engaging, overload....
Context
TBA
Deliverables
TBA
Planning
| Date | Time & Location | Content |
|---|---|---|
| Sept 15th | 13-16h @ Interaction Station | |
| Sept 17 | - | Self-Study |
| Sept 22nd | 13-16h @ Interaction Station | |
| Sept 25th | - | Self-Study |
| Sept 29th | 13-16h @ Interaction Station | |
| Nov 10 | 13-17h @ Interaction Station | Project Presentation |
Crafting Memory
keywords: human remembrance vs technological memory
Context
TBA
Deliverables
TBA
Planning
| Date | Time & Location | Content |
|---|---|---|
| Oct 8th | 13-16h @ Interaction Station | |
| Oct 14th | All Day @ Interaction Station | CRAFTING MEMORY WORKSHOP w/ MICA |
| Oct 15th | All Day @ Interaction Station | CRAFTING MEMORY WORKSHOP w/ MICA |
| Oct 16th | All Day @ Interaction Station | CRAFTING MEMORY WORKSHOP w/ MICA |
| Oct 17-18 | DDW Eindhoven | Exhibitions/Events |
| Oct 29th | Impakt Festival (Utrecht) | exhibition set-up |
| Nov 10 | 13-17h @ Interaction Station | Project Presentation |
