Difference between revisions of "User:K.verbeek"

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=Written Assignment=
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The craft I practice is Audio Visual Design, which in a nutshell can be defined as everything that has to do with sound and image, whether connected or not. This contains a broad array of approaches from animated fiction to live action documentary films, and mostly a whole lot in between. But each path essentially serve the same purpose; telling a story. This can be related purely to providing information, but also entertainment and even education. In contrast to other crafts, Audio Visual design emphasises on collectively creating the end product, working together is key. Therefore it is important in film to work with a team of individuals and each are mastering their specific craft.
 +
 +
 +
For the last few years my prime interests were largely focused around the creation of live action fiction films, with a strong passion for establishing stylised images, but during my study this has shifted towards a much more motion graphics oriented portfolio. I am drawn to the fact that in case of motion graphics I am able to create highly detailed, and above all precise imagery that give me as a maker much control to manipulate during the process, in order to make a direct visualisation of the ideas I have. Where in live action you are much more dependent on cinematic aspects, from camera movement, lighting to location and even actors.
 +
 +
 +
Although movies as a classic medium primarily uses two basic tools: a camera and lighting, its toolset has vastly expanded during the relatively short time period of its existence. For example the development of CGI and motion capture techniques, allows us as audio visual designers to take much more control in order to create the final image. If that is being compared to film, which actually needs development first to see what the final result is, it can be stated that these tools are a great step forward for the modern filmmaker.
 +
 +
 +
I think the borders for a Audio Visual designer are a someway how a bit fuzzy. Of course there is film as a classic medium, but as stated earlier there are a whole lot of other approaches that can be defined as Audio Visual Design. Truth be told I believe that everything that has been documented or recorded can somehow relate to the practice.
 +
 +
In addition there is a interesting development going on that nowadays that everybody that has access to camera thinks he/she is a filmmaker. This can relate to the rise of cheap equipment and availability of high quality camera’s in cellphones and affordable photo camera’s that can produce high quality video such as DSLR’s. Next to that with the availability of the internet to millions of people, video platforms such as Vimeo give the maker the opportunity, for better or for worse, to make their video’s easily accessible to a large crowd.
 +
 +
 +
Because of this abundance of online video’s I believe today the focus of the actual audience (not general internet user) is more than ever on the quality of the concept. This combined with the growth of online crowd funding opportunities gives an fascinating shift from inaccessible classic movie studio productions to what people actually want to see. This is a development that also translates to what is described as the ‘Golden Age’ of television. Platforms as Netflix offer the audience the opportunity to watch what they want at any given time, which has resulted in a cultural phenomenon called Binge-watching. Where in the past TV was mostly seen as a medium for children, present-day television has moved towards a more mature target audience. Because of the opportunity’s that are created, the line between film and television has become thinner. In the past the two mediums where much more separated than it is today.
 +
 +
 +
Hollywood film directors such as David Fincher known for the movies Fight Club (1999) and The Girl with the Dragon Tattoo (2011) are making the step to actually be responsible for the full aesthetic vision of a TV series, in the case of Fincher House of Cards. It gives the director the opportunity of telling much longer stories over the course of a entire season, which can go deeper into the characters than is commonly achievable in the movies. I feel that film as a medium to tell stories is as much dependable on the actual development of technology as it is not. Some of the ideas you have are narrowed by the availability of technology in order to realise them. Then again in contradiction I believe it can work in your favour to be limited by the possibilities of the medium. This can be used to actually come to more creative solutions in order to go deeper into the story you want to tell.
 +
 +
 +
That being said, technology primarily improves the aesthetic aspect of a movie, I don’t think however that more advanced technology will directly result in better productions, it is much more dependable on the way these are deployed. Simply put a new camera wouldn't automatically result in a better movie, the way you use it in order to tell the story probably will. In case of for example computer generated imagery (CGI), it can even create a distance between the audience and the story if it is set up unbelievable.
 +
 +
 +
Making a good movie relies much more on telling of a good story, than the technology it is being told with.
 +
 +
 +
 +
 +
 +
 +
 +
 +
 +
 +
 +
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Revision as of 13:03, 14 October 2014

Fantastic Forgeries

Object

The object that I have chosen to reproduce for the Fantastic Forgeries project is a contemporary item (2014) named the Blue Sky Lamp by dutch designer Chris Kabel. The main characteristic of this piece is filtering and manipulating light to simulate the colors of the sky on a sunny day.

The actual idea of filtering/manipulating light has a obvious but close connection to me as a audiovisual designer. In fact, film as a medium wouldn't exist without its first and foremost ingredient; light. With this as main focus I hope to find a way to connect the practice Digital Craft to my study.

Blue Sky Lamp 2014

ChrisKabel Blue-Sky-Lamp4.jpg

Designer Chris Kabel

Launched in 2014

Materials LED, resin and aluminium

Dimensions 60 / 50 / 30 cm and 35 / 30 / 18 cm


The lamp re-creates the light of the sky on a sunny day. The blue color of the lamp is caused by exactly the same physical effect that happens when light from the sun enters the earth's atmosphere. Special particles in the resin diffuse the cold light of the powerled and disperse the blue lightwaves whilst the orange part of the light beams on.

Conceived for the Winter Anti Depression Show at MARRES in Maastricht the lamp was originally meant to make people happier as it is scientifically proven that light with this blue color brightens people's moods.

www.chriskabel.com

ChrisKabel Blue-Sky-Lamp3.jpg ChrisKabel Blue-Sky-Lamp2.jpg ChrisKabel Blue-Sky-Lamp1.jpg

Three main elements of the object

• A minimalistic but functional design.

• Filtering/manipulating light

• Re-creates the colours of the sky and sunlight on a sunny day.

Research

Sky-Lighthouse-Lamp-Yoshiki-Matsuyama.jpg

Sky Lighthouse 2014

Designer Yoshiki Matsuyama

Launched in 2014


Sky Lighthouse by Yoshiki Matsuyama is a lighting object that embodies the colors of the sky – the blue of the sky, red of the sunset, and all of the colors in between. Natural phenomena is displayed through the color scheme.

www.yoshikimatsuyama.com

Inspiration

To recreate this object I have researched various methods and techniques that have altering light as its essence, with stained glass as main focus for my copy. This old technique incorporates storytelling as well as filtering sunlight, for that reason I believe that it connects incredible well with the original object.

Tumblr m6r9sppqea1qbsg6oo1 1280.jpg Jim Campbell Bryce Wolkowitz 08-600x539.jpg P1270717.JPG 6935040553 148f856785.jpg IMG MDA102063 1600px.jpg

Arch 001.jpeg Bce6fc0d0197001877dbe960505e2962154cc2db m-1.jpg 406.jpg 440px-Why is the sky blue.jpg 481222077406 UdUzgEnB l.jpg

635f2c043ad91f87818429ff91d8b86d.jpg 1065132275218 JDQseAag l.jpg

Process

Sketches

IMG 1759.JPG IMG 1760.JPG IMG 1762.JPG

Illustrator

Screen Shot 2014-09-30 at 17.55.12.png Screen Shot 2014-09-30 at 17.55.22.png Screen Shot 2014-09-30 at 17.55.45.png Screen Shot 2014-09-30 at 17.56.10.png Screen Shot 2014-09-30 at 17.54.05.png Screen Shot 2014-09-30 at 17.53.59.png

Cinema 4D

Screen Shot 2014-09-30 at 17.46.11.png

Lamp Light Close.jpg Lamp Total2.jpg Lamp Side.jpg

Experiments

IMG 1721.jpg IMG 1765.jpg IMG 1766.JPG IMG 1767.jpg

Screen Shot 2014-09-30 at 17.56.53.png IMG 1755.jpg IMG 1756.jpg

Execution

After some experimentation with different techniques and materials I made the decisions to rebuild the lamp with mixing several layers of coloured acrylic that will imitate the colours of the sky. It will be a abstract representation that is close to the concept of stained glass. This will be combined with with frosted white acrylics to diffuse the light and colours.

Screen Shot 2014-09-30 at 17.53.37.png

IMG 1764.JPG IMG 1758.jpg IMG 1725.JPG IMG 1741.jpg

IMG 1731.jpg IMG 1732.jpg IMG 1737.jpg IMG 1742.jpg

IMG 1754.JPG IMG 1746.jpg IMG 1751.JPG IMG 1752.JPG

Screen Shot 2014-09-30 at 17.54.25.png

IMG 1771.JPG IMG 1772.jpg IMG 1774.JPG IMG 1775.JPG

IMG 1783.JPG IMG 1782.JPG IMG 1784.JPG IMG 1785.JPG

IMG 1787.JPG IMG 1789.jpg IMG 1790.JPG IMG 1791.JPG


Transformation

Transformation.

Process

Sketches

IMG 1809.JPG IMG 1810.JPG IMG 1811.JPG IMG 1812.JPG IMG 1813.JPG

Cinema 4D

Screen Shot 2014-10-06 at 00.34.03.png Screen Shot 2014-10-09 at 11.49.58.png Screen Shot 2014-10-09 at 11.50.16.png

DEF Lamp4.jpg

DEF Lamp1.jpg DEF Lamp2.jpg DEF Lamp3.jpg

Materials

Acrylic Resin & Birch Wood

IMG 1793.JPG IMG 1794.JPG

Execution

CNC Milling Machine

IMG 1797.JPG IMG 1800.JPG IMG 1801.JPG

IMG 1802.JPG

Casting Acrylic Resin

IMG 1806.JPG IMG 1807.JPG

Written Assignment

The craft I practice is Audio Visual Design, which in a nutshell can be defined as everything that has to do with sound and image, whether connected or not. This contains a broad array of approaches from animated fiction to live action documentary films, and mostly a whole lot in between. But each path essentially serve the same purpose; telling a story. This can be related purely to providing information, but also entertainment and even education. In contrast to other crafts, Audio Visual design emphasises on collectively creating the end product, working together is key. Therefore it is important in film to work with a team of individuals and each are mastering their specific craft.


For the last few years my prime interests were largely focused around the creation of live action fiction films, with a strong passion for establishing stylised images, but during my study this has shifted towards a much more motion graphics oriented portfolio. I am drawn to the fact that in case of motion graphics I am able to create highly detailed, and above all precise imagery that give me as a maker much control to manipulate during the process, in order to make a direct visualisation of the ideas I have. Where in live action you are much more dependent on cinematic aspects, from camera movement, lighting to location and even actors.


Although movies as a classic medium primarily uses two basic tools: a camera and lighting, its toolset has vastly expanded during the relatively short time period of its existence. For example the development of CGI and motion capture techniques, allows us as audio visual designers to take much more control in order to create the final image. If that is being compared to film, which actually needs development first to see what the final result is, it can be stated that these tools are a great step forward for the modern filmmaker.


I think the borders for a Audio Visual designer are a someway how a bit fuzzy. Of course there is film as a classic medium, but as stated earlier there are a whole lot of other approaches that can be defined as Audio Visual Design. Truth be told I believe that everything that has been documented or recorded can somehow relate to the practice.

In addition there is a interesting development going on that nowadays that everybody that has access to camera thinks he/she is a filmmaker. This can relate to the rise of cheap equipment and availability of high quality camera’s in cellphones and affordable photo camera’s that can produce high quality video such as DSLR’s. Next to that with the availability of the internet to millions of people, video platforms such as Vimeo give the maker the opportunity, for better or for worse, to make their video’s easily accessible to a large crowd.


Because of this abundance of online video’s I believe today the focus of the actual audience (not general internet user) is more than ever on the quality of the concept. This combined with the growth of online crowd funding opportunities gives an fascinating shift from inaccessible classic movie studio productions to what people actually want to see. This is a development that also translates to what is described as the ‘Golden Age’ of television. Platforms as Netflix offer the audience the opportunity to watch what they want at any given time, which has resulted in a cultural phenomenon called Binge-watching. Where in the past TV was mostly seen as a medium for children, present-day television has moved towards a more mature target audience. Because of the opportunity’s that are created, the line between film and television has become thinner. In the past the two mediums where much more separated than it is today.


Hollywood film directors such as David Fincher known for the movies Fight Club (1999) and The Girl with the Dragon Tattoo (2011) are making the step to actually be responsible for the full aesthetic vision of a TV series, in the case of Fincher House of Cards. It gives the director the opportunity of telling much longer stories over the course of a entire season, which can go deeper into the characters than is commonly achievable in the movies. I feel that film as a medium to tell stories is as much dependable on the actual development of technology as it is not. Some of the ideas you have are narrowed by the availability of technology in order to realise them. Then again in contradiction I believe it can work in your favour to be limited by the possibilities of the medium. This can be used to actually come to more creative solutions in order to go deeper into the story you want to tell.


That being said, technology primarily improves the aesthetic aspect of a movie, I don’t think however that more advanced technology will directly result in better productions, it is much more dependable on the way these are deployed. Simply put a new camera wouldn't automatically result in a better movie, the way you use it in order to tell the story probably will. In case of for example computer generated imagery (CGI), it can even create a distance between the audience and the story if it is set up unbelievable.


Making a good movie relies much more on telling of a good story, than the technology it is being told with.



















My Notes