Unravel the Code/Unravel the Meme

TATTAS BE LIKE

About the meme

Tattas-be-like is a Dutch series of memes, which shows "typical" Dutch Stereotypes in a humorous way. The meme shows various clichés, typical behaviour and catchphares associated with caucasian Dutch people.

TATTAS : (urban Dutch slang) originates from the Surinam word "patatas" (potatoes) and is used by Dutch immigrants and non-caucasians to describe caucasian Dutch people.

The Meme originates from a Facebook page, which was launched by Cid (working for Vice) on the 3rd of January 2014. According to Cid, he started the meme after seeing an image of a woman with an aggressive dog with the subscript "Tattas be like.. hij doet niets, aai ‘m maar” (translation: He does nothing, go pet him). He started with making variations of that image showing himself and sharing them on Facebook. At first he postet the images on his own Facebook page. The images started to spread quickly and reached thousands of likes within hours. Therefore he started a Tattas-be-like Facebook page, which got according to him over 100.000 likes within a week. Due to the popularity of the page, a lot of Dutch news outlets and blogs wrote about the page. (for example: http://www.vice.com/nl/read/de-bedenker-van-tattas-be-like-is-blij-met-de-zelfspot-van-nederland)

Following the popularity of Tattas-be-like a lot of similar pages/memes on different ethical groups and regions emerged. Such as Amsterdammers be like or Rotterdammerts be like.

We could find the original Tattas-be-like page, maybe it got deleted by now. The only Facebook page we found had a lot less likes, than we expected. (https://www.facebook.com/tataz?fref=ts)