Editing Research/new digital reading experiences (section)

==== An Analysis of Typography in TikTok Video ====

[[File:tiktok_knowlaverse.png|250px]] [[File:tiktok_screen.bean3.png|250px]] [[File:tiktok_sussy.reddits.stories.png|250px]] [[File:tiktok_textospeechss.png|250px]] [[File:tiktok_textsconvo.png|250px]] [[File:tiktok_viralp0d.png|250px]]

The typography used in ''TikTok'' videos follows a high-impact, attention-grabbing approach designed for speed, clarity, and engagement. Here are the key elements:

'''1. All-Caps Dominance &amp; Sentence Case Variations'''<br />
Most TikTok text is set in all caps, ensuring maximum visibility and urgency. This choice aligns with how people skim content quickly. However, sentence case occasionally appears, often to differentiate between key messages and supporting text.

'''2. Bold, High-Contrast Colour Choices'''<br />
Red, yellow, black, and white dominate TikTok typography, echoing tabloid-style and meme aesthetics. These colours provide strong contrast, ensuring legibility against the fast-moving, diverse backgrounds of TikTok videos.

'''3. Random Placement &amp; No Clear Composition'''<br />
Text appears in a mix of placements—from centre to scattered unpredictably across the frame. This lack of traditional composition mirrors the chaotic, spontaneous nature of TikTok, reinforcing the platform's informal and raw aesthetic.

'''4. Sans-Serif and Monospaced Typefaces'''<br />
Sans-serif fonts (like TikTok’s default Proxima Nova) are common for their clean, modern feel. Monospaced typefaces, often used in captions or for emphasis, add a slightly digital, “hacked” aesthetic that resonates with meme culture and internet-native visuals.

'''5. Outlined Text for Maximum Legibility'''<br />
Because TikTok videos often have busy backgrounds, outlined text is a practical necessity. White text with a black outline (or vice versa) ensures readability no matter what’s happening in the video, a trick borrowed from subtitles, gaming UI, and meme typography.

'''6. Text Motion'''<br />
Most of the transitions are a word-by-word replacement of the text. Resembling GIF animation, the text changes almost frame-by-frame in high-speed, following the AI reading rhythm. The (most of the time) fixed positioning is meant to allow the viewer to follow the text. However, both the fast replacement and the fact that there is no trace left of the text, creates a more skimming than reading effect.

'''What This Typography Say About TikTok’s Visual Culture'''<br />
TikTok typography is designed for speed, with text meant to be understood in milliseconds before viewers scroll away. Traditional rules of composition are often set aside in favor of clarity and immediate impact.

Bold, simple type draws on meme culture, emphasizing humour, emotion, and reaction-driven communication. Overall, TikTok typography prioritizes function over finesse, evolving text for viral, high-speed consumption.

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