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== CONCLUSION == Digital reading works according to its own logic. A screen gives typography new possibilities. Text can shift, respond, connect to sound, and direct the reader’s focus in subtle ways. Variable fonts, motion, layered media, and AI-supported analysis give designers more control over how a text is experienced. Meaning no longer depends only on layout and hierarchy; it develops through timing and interaction. For publishers, this leads to practical opportunities. Long reads can adopt the tempo and clarity people recognize from social platforms without losing depth. Web technologies such as HTML, CSS, and JavaScript make production accessible and flexible. AI tools and advanced text-to-speech systems make synchronized audio and text increasingly achievable. Adaptive editions and immersive formats can become part of regular publishing workflows rather than isolated experiments. Several questions still require careful study. Motion influences concentration. Pacing affects understanding. AI annotation must meet editorial standards. Inclusive typographic systems should support different reading needs while remaining coherent. Economic sustainability will determine whether immersive formats move beyond prototypes. Further research can measure how immersive design affects comprehension and retention, improve automated production pipelines that combine structured text and audio, and test scalable applications with publishers in real contexts. Reading continues to evolve with its medium. Designing specifically for screens opens a clear and promising direction for the future of publishing. <span id="sources"></span>
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