DigitalCraft Wiki:Meme
Group
Discussion Group
Carly Muller, Emma Rijk, Floor Steinz, Julia Rahlff, Kars van den Heuvel, Leontien van Hattem & Rens van Pinksteren
Project Group
Kars van den Heuvel & Leontien van Hattem
Starting Point
Three excisting memes. Together because of the political background. Overlapping theme is 'Abuse of Power'.
Discussion
While discussing about the several options to start or create a meme, we found out that our group was not on the same level. Some wanted to use the theme 'Abuse of Power' for a topic that is big in the news nowadays: the refugees. Not everyone felt confident with that, and wanted to keep the theme more general. That is why we decided to split up in smaller groups.
During the discussion, because we were pretty far, we came up with the idea to use a spray-can as a connector for the different memes along the theme 'Abuse of Power'. The spray-can was an important object in one of the memes (pepperspray cops), so it is recognisable for a lot of people. Besides, when you spray something (doesn't matter what kind of spray), you react. And depending what kind of spray, it defines your reaction. Like pepperspray can mean 'i don't want to see this', and glue spray 'keep it to yourself'.
But even when we thought of the spray-can as a connector for all of our ideas, we will still not satisfied. This is the point where we decided to split up again and work in smaller groups. From here I started to work with Kars, a fresh and new collaboration which we never did before.
Design Proces
Kars and I where at the same level during the previous discussions, and this made the starting point of our design proces very nice. From spray-it we moved on to spot it. And this is where we made the link to John Baldessari, with his famous price sticker art. Because he used bright coloured round stickers on black and white pictures, he found a way of changing focus in an image. And therefore he also changed the message of the image. We used his technique, but designed our own way to do this for all the pictures of the refugee topic in the newspaper nowadays.
